CYPRUS : The “La La Love” is now “The Love Hurt”

IVI ADAMOU - "Ponane Oi Agapes". Photograph courtesy of

IVI ADAMOU – “Ponane Oi Agapes”. Photograph courtesy of

One of our favorite songs from Eurovision 2012 was the very catchy “La La Love” from the beautiful Ivi Adamou. She returns to the charts with the passionate and tempestuous “Ponane Oi Agapes/The Love Hurt”.

If you were to look at parts of the official video for this song, it would look as though it were an advertisement for a perfume from Calvin Klein. Partly filmed in black and white, Ivi looks sultry while dressed in vibrant red. However when you hear the first line of the song you know that this relationship (with her handsome stranger) is not going to have a sweet-scented ending – “My sweet love, sweet tyranny”

The song is about a difficult relationship and the video at times almost looks like it is going to become violent. However the song has a summer and ethnic beat to it. I can’t help but think of Madonna’s “La Isla Bonita” (which is classic Madonna).

This is very different to Ivi’s Eurovision song “La La Love” – and after a few listens to it I find this song much more interesting. The traditional Greek/Cypriot elements to the song are far more mature than “La La Love”. There is a lot more to this singer than you think.

Ivi looks sensational in the video and her vocals suit this passionate song. This one will be going on my play list tonight!

Author/Website co-founder and Editor in Chief Garrett Mulhall

Source : Eurovision Ireland

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