Eric Saade – “Boomerang”. Photograph courtesy of audiocastle.net

Eric Saade tried to convince us he was a “ManBoy” in 2010 and then proved he was “Popular” in 2011 and he managed to “hashtag” Petra Mede at Eurovision this year – like his new song “Boomerang”, he just keeps coming back to us.

“Boomerang” is not your typical Saade song which is probably due to his desire to have a slightly older sound to his music. It has all the hallmarks of a Schlager song yet manages to not feel totally “teen market” driven. He is co-writer on the song that shows his desire to be taken serious as an artist and not become a product of a Swedish Pop Mafia.

It is not as instant as say “Manboy” or “Popular”, but it adds a new string to his bow. He has taken to publicising his new material in the same fashion as 80’s shooting star Tiffany and is touring shopping centers across Sweden to promote his songs. It is the live performance kudos that he is seeking. Here he is recently at “Allum köpcentrum” in Göteborg performing “Coming Home” with his band.

Does “Boomerang” have you coming back for more Eric Saade?

Author/Website co-founder and Editor in Chief Garrett Mulhall

Source : Eurovision Ireland