#CHARITY: West End Eurovision’s ‘MAD Trust’ Takes A Final Bow

The ‘Make A Difference Trust’, supporting those with HIV and AIDs in the theatre community, is ending its fundraising due to the current Coronavirus pandemic. The ‘MAD Trust’, had the following to say:

“Built on the legacy of West End Cares, (est. 1990), the Make A Difference Trust was founded for the sole purpose of supporting those in the theatre community suffering the devastating effects of living with and losing loved ones to HIV AIDS. In that time, the trust has raised millions of pounds and supported hundreds of projects and people. In just one year alone, January 2019 – 2020 we made grants totalling almost one quarter of a Million pounds. We have built schools, medical centres, we have supported 56 Dean Street, funded self-testing for the theatre community, peer support, we bought fridges for people to store their meds, supported HIV positive children in the UK and Sub-Saharan Africa, too many to list here, but a list of which we should all be very proud.

Over the past few years, the board of the Make A Difference Trust have been thoughtfully considering the changing landscape for people living with HIV and AIDS in the UK.  While HIV has by no means gone away, we are so proud of how far society has come since we established the Make a Difference Trust.

While we as a charity could see we were non longer needed to provide funds for palliative care or medicines and thankfully those living with HIV began to see greater support than was available to the wider community in the early years of the crisis, there was still an exponential need for support amongst the theatre community. Support we were able to provide, thanks to the support that was shown to us, from that very same community.

While the loss to individuals and the theatre community in the UK has been heartbreaking over this time, the UK is one of the first countries to meet the UNAIDS 90-90-90 target, and London was the first global city to exceed the 95-95-95 target.

Then, 2020 saw a new pandemic; Covid-19. The effect on the theatre community was once again devastating, with theatres closing and the community losing their livelihoods. MAD Trust responded to this pandemic with an Emergency Relief Fund for those onstage and off. Once again, the theatre community came together, and we continued to raise funds via online events.

Whilst these events have continued to bring in funds, as pledged, every penny received from these initiatives, goes directly to help those in the UK theatre community affected by theatre closures as a result of the crisis. 

Almost all the money we raise is through our theatre events, and so, we have found ourselves with significantly diminishing unrestricted funds this year. Our last fundraising event was December 2019.  As a charity, we have never held substantial reserves, believing that the money raised was to support those in need.  Now thankfully theatres are slowly reopening, at different paces and with different performance times. However, we believe it will be some time before theatres are able to support our events, which has made fundraising for the Trust unsustainable.

It is for this reason and with a heavy but proud heart that we bow out and lower the curtain on the Make A Difference Trust, taking with us memories that we can all cherish, Michael Ball wielding his razor at 2012 West End Eurovision, and Imelda Staunton with her marigolds, cleaning up the ‘blood’. Brian May popping in to play at A West End Christmas, the standing ovations, the after show parties the friendships and laughter we have shared. And what we cherish most, the good that we have done and the help we have given over the years.

We would like to take this opportunity to thank you for the incredible support we have received form you all.

On behalf of the board of trustees, we would like to thank you all for your enthusiasm, dedication and passion that has made the MAD events such a success. You have joined together to cheer, applaud, and stamp your feet in evenings of pure joy. You have supported and celebrated the best of the West End. Your support through the years has been a wonderful thing, and has shown that what we do together, truly makes a difference.”

The final “West End Eurovision”, took place in 2019 at the Adelphi Theatre, in London. West End show, “The Phantom of the Opera”, took victory with the 2015 Italian entry “Grande Amore”. The winning performance can be seen below:

Video: YouTube/MADTrust

Let us know what you think about West End Eurovision and the Make A Difference Trust – either in the comments below or on our FACEBOOK and TWITTER pages.

Author: Richard Taylor

Source: Make A Difference Trust

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