Hello America! New York city is caught up in a ‘Firestorm’ and it is all due to our ‘Queen of Eurovision’ Ms Conchita Wurst.
The New York Times is raving about the new MoMA exhibition ‘Ocean Of Images : New Photography 2015’.
The Times has highlighted the inclusion of Eurovision Winner Conchita Wurst in the exhibition as a symbol of how to ‘clear the path to acceptance and popularity’.
When one enters the exhibition the centerpiece of the gallery is a floating video of Conchita. The New York Times writes
“An exception is the music video that opens the MoMA show: It grabs you, whether you get its message or not. Commissioned by the museum from the New York-based design collective called DIS (Lauren Boyle, Solomon Chase, Marco Roso and David Toro), the video has several of its most conspicuous features listed in its title: “Positive Ambiguity (beard, lectern, teleprompter, wind machine, confidence).” The video stars the European pop singer and drag performer Conchita Wurst. A slender, sloe-eyed, bearded man in a Beyoncé wig and a breezy white gown, he faces a microphone as if to sing or speak.
He’s simply, by his presence, DIS’s imagined rebranding of the museum’s public image. Floating in the middle of the video screen, too faint to be seen right away, is a watermark of the familiar MoMA logo. So the exhibition begins with art as institutional self-advertisement. Shameless commercialism? Totally. But with a saleswoman as ambiguously alluring as Ms. Wurst (né Thomas Neuwirth), who cares? Plus, the strategy works. When I walked through the collection galleries later, I envisioned “MoMA” imprinted on every Picasso and Pollock.”
Learning is like looking – it takes time! The positive message both in words and imagery, is the embodiment of Conchita Wurst and that is what is being celebrated by MoMA.
New York is falling to the charms of Ms Conchita Wurst and rightly so!
Author/Editor in Chief Garrett Mulhall
Source : The New York Times