Eurovision 2021

#ESC22: Official Viewing Figures Are In!

The 66th Eurovision Song Contest (ESC) from Turin, Italy reached 161 million people over the 3 live shows in 34 measured markets. The viewing share for the Grand Final on Saturday 14 May was up three percentage points on 2021 at 43.3%.

Host country Italy delivered their biggest audience on record (since 2011 when they re-joined the ESC), up +53% on 2021, with an average audience of 6.6 million viewers, accounting for 41.9% of TV viewing in the country. 6.8 million viewers on average watched in Spain, up 86% on 2021, and their highest audience since 2008. The United Kingdom delivered the largest audience of all markets in 2022 with 8.9 million viewers watching the Grand Final, up 20% on 2021.

TikTok became the Eurovision Song Contest’s Official Entertainment Partner in 2022 with the 3 Live Shows streamed on the platform for the first time. The platform saw a total of 189 million video views on the official Eurovision account during the two weeks leading up to the Grand Final.

The full European Broadcasting Union press release can be read HERE.

Let us know what you think about the 2022 Eurovision Song Contest – either in the comments below or on our FACEBOOK and TWITTER pages.

Author: Richard Taylor


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