Eurovision 2017

#ICELAND #INTERVIEW – SVALA – “Face your fears and don’t give up!”


Eurovision Ireland team got the chance to get in touch with the lovely and talented singer SVALA – Iceland’s representative this year at Eurovision Song Contest.

We love her song “Paper” and the story behind it. Here is what she was kind enough to tell us

First of all congratulations!
How did it feel winning Söngvakeppnin 2017 and receiving so much support from the Icelandic public?

I felt amazing and overwhelmed by the huge support I got. Very thankful and it´s a very humbling experience when people show so much love towards you. Also because my music is always very personal and I´m really open in my lyrics, it´s sometimes very hard and I feel like I´m opening up my diary to the world. But at the same time when people relate to your music and your words it makes it so worth it. I feel like my music could actually help someone who is struggling. And that´s my main goal. To make people happy and help others and inspire.

We know you are also the composer of your song “Paper” and that it was written from a personal experience. Would you like to share it with us?

Yes I co-wrote my song “Paper” with my husband Einar, Lester Mendez and LilyElise. I co-write all my music and I´ve done that since I was 16 years old. My song is written from a very personal experience. It´s about dealing with difficult times in your life. I´ve been very open in the media in Iceland that I´ve dealt with severe anxiety throughout my life since I was a teenager. I´m at a very good place today but I do get my bad days where things just fall apart mentally. But I´ve learned how to deal with it when those days come. Music has always been my salvation and my safe place. I wanted to write about what I go through when I´m dealing with major difficulties in my life. We all deal with something in life. No one has a perfect life. This is what connects us as human beings. The word paper in my song is a metaphor for emotions. When I wrote the lyrics with Lily I wanted to describe the relationship I have with myself while dealing with difficulties. My anxiety makes me fragile and makes me vulnerable like paper. You can take paper and do so many things to it, you can cut it, burn it, rip it, glue it together, punch holes into it, crumple it and so on. But you can also make beautiful things out of paper, like draw on it, paint on it, write poetry and stories, write beautiful letters to loved ones and so on. The purpose of me writing my song is to be open and honest about my life and not be ashamed about dealing with difficulties. Because when we are open and when we talk to each other, we are setting ourselves free. By not being ashamed we are facing our fears and we are not giving up. That´s what Paper is all about.

That is very inspiring! If you could do a duet with any of this year’s representatives who would you choose?
I would want to do a duet with Norma John from Finland. I think she´s amazing!

(Norma John in black and white  – Photo by Anton Sucksdorff)

Will we see those platform shoes again in Kyiv?

No I´m gonna be wearing different shoes. I have those platform shoes in so many different colours. They are from an LA based design company called YRU and I adore their shoes. So comfortable and cool. But they don´t fit with the costume I´m gonna be wearing in Kyiv.


We can’t wait to see the whole show in Kyiv!

How can your fans get in touch with you?

By following me on my instagram and my snapchat and my facebook. I´m very active and I try to reply to everyone. I think it´s very important to interact with people that support my music.
snapchat: svalakali

And last, what would you like to transmit to our readers and fans from

Thank you for reading this little interview. Hope my voice and my song inspires you to be brave and strong when facing difficulties. You are not alone. We are all in this together. Sending love and light to everyone!
Thank you for your time and best of luck! See you in Kyiv!

Author: Bogdan Stefan

Source: SVALA, Eurovision Ireland

Photo source: SVALA, Norma John

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