The EBU, the European Broadcasting Union and SVT, the Swedish national broadcaster, have announced the 2024 Eurovision Song Contest has broken many records.

The Eurovision Song Contest 2024, organised by the European Broadcasting Union (EBU), reached 163 million people over the 3 live shows across 37 public service media markets. The total reach of the Contest increased by 1 million people compared to 2023 and has grown by 2 million since 2022’s Contest in Turin.

The viewing share of the Grand Final was 46.7% – the highest share since 2006 and almost triple the broadcast channels average (17.6%). Among Youth audiences (15-24 year olds), the viewing share of the Grand Final was 58.6%, the highest share on record and more than 4 times the broadcast channels average (13.7%).

Host country Sweden achieved a similar audience to last year’s edition, with 2.3 million viewers tuning in for the Grand Final.. With 87.3%, their viewing share is the highest recorded for the Eurovision Song Contest since 2000. Switzerland, who won the Contest for the third time, achieved an average audience of 723,000 viewers across the three linguistic regions, up 40% on 2023. In the three regions, the viewing share was the highest ever recorded. 2nd placed Croatia, who gained their best ever result in the Contest, achieved their highest ESC audience and viewing share on record since 2006, with 1.1 million viewers and 73.2%, respectively.

During the week of the event, 7.3 million unique viewers watched the live shows on the Official ESC YouTube channel, either as they happened or on replay. Concurrent views of the Grand Final on YouTube peaked at 1.6m, 17.8% more than Liverpool 2023, with record online views of the First and Second Semi-Finals too; nearly 35% of online viewers were aged between 13 and 24.

This year public voting was open before the 3 live shows in non-participating countries and throughout the performances in the Grand Final resulting in viewers from 156 countries casting votes for their favourite songs – 12 more than when Rest of the World voting was introduced in 2023. Outside the participating countries, viewers in the USA, Canada, Romania, Mexico, UAE, Türkiye, South Africa, Hungary, Slovakia and Bulgaria cast the most votes online. 

486 million unique accounts were reached on TikTok, the ESC’s Official Entertainment Partner, during the event weeks, more than 4 times as many as in 2023. 69 million unique accounts were reached on Instagram – more than twice as many as in 2023. 42 million unique viewers across 231 countries and territories watched content on the official YouTube channel during the week of the Live Shows.

Early data and figures from the Host City, Malmö, suggests that 82,000 visitors came to the Eurovision Village during the week of the event. Fans from 92 countries bought tickets to 9 shows during the event week which included Dress Rehearsals and live broadcasts. Around 1,100 journalists from at least 54 countries were accredited to cover the event onsite. 

Let us know what you think about the 2024 Eurovision Song Contest – either in the comments below or on our FACEBOOK, TWITTER, YOUTUBE, INSTAGRAM and TIKTOK pages.

Author: Richard Taylor

Source: EBU