SRG SSR, the Swiss national broadcaster, have revealed further details surrounding the 2025 Eurovision Song Contest, during a press event earlier this afternoon.

The Swiss ticketing platform TicketCorner is the official ticketing partner for the 2025 Eurovision Song Contest. To buy tickets for the Contest in Basel, registration is required. This process will help prevent tickets being resold and ensure that as many Eurovision fans as possible get the chance to watch the live shows. Pre-registration has already started and ends at midnight on 10 January 2025. To register, you can visit: www.ticketcorner.ch/esc. The first ticket sale period starts on 29 January 2025, a day after the Semi-Final Draw. The prices for the various shows and categories will range from CHF 40 to CHF 350.

The visual and audio brand identity for the 69th Eurovision Song Contest has been developed by Art Director Artur Deyneuve. His aim was to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Deyneuve chose ‘listening’ as the central guiding theme of the whole branding concept, calling it ‘Unity Shapes Love’. 

This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music. The pulsating Eurovision hearts have therefore become a core element of the design, representing the millions of people unified by the Eurovision Song Contest, to listen and celebrate together. The audio identity that accompanies Basel 2025 combines the traditional and the modern. It is based on a powerful beat, sprinkled with some traditional elements of Swiss music: yodelling, the distinctive sound of a Basel drum corps, and the unmistakable music of the Hackbrett and alphorns. 

Moritz Stadler & Reto Peritz, Co-Executive Producers of the 2025 Eurovision Song Contest, had the following to say:

“Artur’s well-thought-out design is emotionally engaging and takes Eurovision to another level. The Eurovision heart beats in time with the rhythm, symbolising the unifying power of music. True to the Eurovision slogan ‘United by Music’, it will bring people together all over the world.”

Florian Wieder, the Production Designer with Swiss roots, is overseeing the Eurovision stage design for the eighth time. For this year’s event at the St. Jakobshalle in Basel, Florian reveals that he has taken inspiration from the Swiss mountains and the country’s linguistic diversity. Florian had the following to say:

“Our goal was to create a revolutionary stage concept – a holistic experience that we’ve never seen before at Eurovision. Thanks to the immersive stage layout, the audience will get to be part of Eurovision like never before.”

Director of the Eurovision Song Contest, Martin Green, had the following to say:

“I am thrilled to see the incredible creative elements coming together for the Eurovision Song Contest 2025. From the visually stunning stage design, inspired by Switzerland’s mountains and diversity, to the vibrant artwork that embraces the Eurovision heart – SRG SSR have presented a modern, original, and exciting look for Basel 2025. I want to extend my heartfelt thanks to SRG SSR and all the designers for their outstanding work and dedication so far. Together, we are set to deliver a spectacular event that will unite audiences everywhere through the power of music.”

In addition to the Grand Final happening at the St. Jakobshalle, there will also be an ‘Arena Plus’ public viewing area happening on the evening of Saturday 17 May. Basel’s legendary football stadium St. Jakob Park (known locally as ‘Joggeli’) will play host to the big event. As well as screening the Grand Final, the evening also promises an extensive programme of entertainment. Further details will be announced in due course.

Let us know what you think about Switzerland and the 2025 Eurovision Song Contest – either in the comments below or on our FACEBOOK, BLUESKY, TWITTER, YOUTUBE, INSTAGRAM and TIKTOK pages.

The Eurovision Community, which Eurovision Ireland are a part of, celebrates diversity through music. Please keep your comments respectful. We will not tolerate racism, sexism, ableism, homophobia, transphobia, body-shaming or any other derogatory or hostile language.

Author: Richard Taylor

Source: SRG SSR/EBU & YouTube/EBU