SRG SSR, the Swiss national broadcaster, have revealed the conclusion of ONE of their community initiatives, ahead of the 2025 Eurovision Song Contest, in Basel.

Lumo will be the 2025 Mascot – a Mascot has featured on only three previous occasions (1990 Eurocat, 1992 Eurobird & 2022 Leo, a drone). Over 1,000 students were able to put forward their proposals until the end of January.

SRG SSR, the Swiss national broadcaster, had the following to say:

“Lumo embodies the unstoppable power of music. Its untamed curly hair blazes like flames, dancing wildly to the beat and reflecting the electrifying euphoria of Eurovision. With its bright colours, it illustrates the heat of emotions – from fervent enthusiasm to the warming comfort of shared experiences. Its big bright eyes, mouth poised to burst into song, and its expressive hands make Lumo a joyous ambassador of musical diversity and togetherness. 

As a gender-neutral and universal figure, Lumo represents unity and openness by bringing people of all ages and backgrounds together through the power of music. From the beginning of May, Lumo will walk the streets of Basel spreading the Eurovision spirit, like a living heartbeat showing that music knows no boundaries.”

Let us know what you think about Switzerland and the 2025 Eurovision Song Contest – either in the comments below or on our FACEBOOK, BLUESKY, TWITTER, YOUTUBE, INSTAGRAM and TIKTOK pages.

The Eurovision Community, which Eurovision Ireland are a part of, celebrates diversity through music. Please keep your comments respectful. We will not tolerate racism, sexism, ableism, homophobia, transphobia, body-shaming or any other derogatory or hostile language.

Author: Richard Taylor

Source: Eurovoix