ARD, the German national broadcaster, a change in Eurovision broadcaster, ahead of the 2026 Eurovision Song Contest.

ARD is responsible for the network of regional broadcasters and has made the decision that SWR, Südwestrundfunk, will be the new German broadcaster for the Eurovision Song Contest. NDR, Norddeutscher Rundfunk, has been the German broadcaster since 1996.

Christine Strobl, ARD’s Programme Director, had the following to say:

“The ESC is the ARD’s biggest show event – a symbol of a cosmopolitan Europe and a real campfire moment that inspires millions of people across all generations, whether on classic TV or in the media library. This is largely thanks to the NDR, which has continued to develop the brand with enormous commitment and will now, in collaboration with Stefan Raab, put a sure grand finale into it. I am grateful to the SWR for being willing to take on this important task and lead the ESC successfully into the future.”

Clemens Bratzler, SWR’s Programme Director, had the following to say:

“With great anticipation, but at least as much respect, the SWR is taking over the leadership of the Eurovision Song Contest on behalf of the ARD. We are aware that we are following in big footsteps and that the many fans are rightly demanding and critical. The ESC is fantastic entertainment and fits very well with the values ​​and goals of the SWR. Nevertheless, we cannot spend any additional money on it.”

If Germany does take victory in Basel, NDR has been confirmed as the host broadcaster for the 2026 Eurovision Song Contest.

Let us know what you think about Germany and the 2025 Eurovision Song Contest – either in the comments below or on our FACEBOOK, BLUESKY, TWITTER, YOUTUBE, INSTAGRAM and TIKTOK pages.

The Eurovision Community, which Eurovision Ireland are a part of, celebrates diversity through music. Please keep your comments respectful. We will not tolerate racism, sexism, ableism, homophobia, transphobia, body-shaming or any other derogatory or hostile language.

Author: Richard Taylor

Source: Eurovoix