SVT (Swedish National Broadcaster) are set to bring in changes to Melodifestivalen 2015. The Swedish national selection for Eurovision is one of the most watch national selections for Eurovision across Europe. However in Sweden it has seen a drop in viewership that is going to be addresses by SVT according to News Agency Aftonbladet
Why are the changes required?
Well it seems that the viewership for Melodifestivalen in 2014 dropped by almost 800,000 viewers and the subsequent dip in record sales have not made record companies happy. Indeed the EBU’s contract with Universal records is something that their Norwegian neighbours at NRK have also cited as being challenging to their national selections.
So what are the new plans for Melodifestivalen 2015 according to Aftondladet?
Firstly there will be the same amount shows – 4 Heats, The Second Chance Round and the Grand Final. However in the heats it is expected that there will only be 7 competing songs as opposed to the normal 8 songs.
Secondly it is alleged that there will be a new app introduced by SVT where people can download the details of the show and more importantly vote for their favourite song multiple times while the song is being performed. It is not yet known if this will fully replace the sms voting or if it will be added to the votes.
This app voting is becoming popular across many tv programmes and was a success in the UK’s recent Channel 4 singing show ‘The Singer Takes It All’ – a nice ABBA pun there.
The changes in Melodifestivalen 2015 are expected to be formally announced in a press conference after the upcoming Swedish Political elections.
Despite the reduced national viewing figures for Melodifestivalen 2014 (the lowest since 1999) the show remains top with international viewing audiences who tune into the official SVT Melodifestivalen website to view the shows live.
Sweden this year still went on to finish 3rd at Eurovision with Sanna Nielsen and her song ‘Undo’ proving to be popular across Europe and in case you have forgotten but ‘Euphoria’ by Loreen has been one of the biggest hits to emerge from Eurovision in over a decade, so SVT must be doing something right!
What do you think of the alleged changes to Melodifestivalen?
Author/Editor in Chief Garrett Mulhall
Source : Aftonbladet