This lunchtime, the EBU, the European Broadcasting Union, have revealed a brand new look for the Eurovision Song Contest.

The Eurovision Song Contest is celebrating seven decades of being United by Music in 2026 and marking the event in true Eurovision style: with sparkling new logos, fonts and a colourful new brand identity.

From logo to lettering, the new look is playful and elegant – from the smooth new cursive ‘E’ in the Eurovision Song Contest logo to the custom-made “Singing Sans” typeface which will be used across our digital platforms and beyond. The main logo has been refreshed to simplify the iconic hand-drawn script, launched in 2004 and refined in 2014, into a single, unique marque – with one thing at its centre: the unmistakable Eurovision Song Contest heart which is beating louder than ever.

Paired with the new logo is a new graphic asset – the “Chameleon Heart” – the Eurovision Song Contest’s emotional compass – absorbing cultural influences, music, and movement. It adapts to reflect the host nation’s identity, a performer’s individuality, or a particular theme — while remaining unmistakably Eurovision.

This versatility can be seen in a special logo 3D heart, which will be visible everywhere in the build up to the 70th edition of the world’s largest live music event in Austria next year. The 70th heart incorporates 70 layers – one for every fabulous year of the Eurovision Song Contest. The Eurovision Song Contest’s brand refresh has been created by the European Broadcasting Union (EBU) in collaboration with British branding studio PALS who also worked on the brand strategy for Liverpool 2023. 

Martin Green CBE, Director of the Eurovision Song Contest, had the following to say:

“The Eurovision Song Contest has always been about evolution – musical, cultural, and creative. This refresh honours 70 amazing years while taking the brand forward to an exciting future. It’s bold, playful, and full of heart – just like the Contest itself. We’re so proud to unveil it to the world.

Our new logo and look have been designed to make the Eurovision Song Contest brand clearer on digital platforms, bring our family of projects all into one space, and protect the brand globally for EBU Members as the Contest continues to attract new audiences across the world.

You’ll start to see more of our new brand identity as we head towards next year’s Eurovision Song Contest and there’ll be more surprises, and details on all the activities celebrating 70 years of being United by Music, coming in the months ahead.”  

Let us know what you think about the Eurovision Song Contest – either in the comments below or on our FACEBOOK, BLUESKY, TWITTER, YOUTUBE, INSTAGRAM and TIKTOK pages.

The Eurovision Community, which Eurovision Ireland are a part of, celebrates diversity through music. Please keep your comments respectful. We will not tolerate racism, sexism, ableism, homophobia, transphobia, body-shaming or any other derogatory or hostile language.

Author: Richard Taylor

Source: EBU & YouTube/EBU