SVT, the Swedish national broadcaster and the European Broadcasting Union, have revealed slogan news for all future Eurovision Song Contests.

The legacy of Liverpool’s good vibes lives on – with United By Music set to resonate from Merseyside to Malmö and well beyond. The slogan was created by the BBC to demonstrate the unique partnership between the United Kingdom, Ukraine and Host City Liverpool at the 2023 Contest earlier in the year and reflects the power of music to bring people together across the world. Following its hugely successful use by the BBC, it was agreed by SVT and the Eurovision Song Contest Reference Group, to use United By Music for the upcoming Eurovision Song Contest in Malmö, Sweden, as well. Furthermore, it was decided to keep the slogan for all successive events as part of the Contest’s global brand strategy. The decision creates continuity and consistency for future Eurovision Song Contests by using the same powerful slogan in 2024 and at every subsequent event.

Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, had the following to say:

“The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.

By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music. As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger.”

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Author: Richard Taylor

Source: eurovision.tv