The statistics are in and the 2023 Eurovision Song Contest, in Liverpool achieved 162,000,000 viewers worldwide. This is not only on television, but in other viewing media too.
The viewing share of the Grand Final on Saturday 13 May was 40.9%, which remains more than double the broadcast channels average (17.4%). The United Kingdom delivered their largest Eurovision Song Contest audience on record, with an average of 9.9 million viewers watching the Grand Final on BBC One, up 12% on 2022, with a 63% share of viewers. Last year’s winning country, Ukraine, delivered a viewing share of 19.7%.
Sweden, who made history winning the Contest for a 7th time, delivered an average audience of 2.3 million viewers, accounting for 82.3% of all TV viewers in the country. Finland, who came second in the competition. delivered their best audience since 2007, with 1.7 million viewers, up 71% on 2022.
7.6 million people watched the Grand Final live on YouTube with over 3.2 million live views of the Semi-Finals. On TikTok, the Eurovision Song Contest’s Official Entertainment Partner, the 3 live shows were viewed 4.8 million times.
Martin Österdahl, the Executive Supervisor of the Eurovision Song Contest, had the following to say:
“The Eurovision Song Contest has proved, once again, that public service media has the power to unite the world through music with a global reach we are hugely proud of. We’re thrilled to see that every year more and more people around the world discover this special event and that it is providing a huge launchpad for new music.”
105 million unique accounts were reached on TikTok during the two weeks of the event. TikTok also saw a total of 315 million video views on the official Eurovision account – up 40% year-on-year. 25 million engagement actions (such as liking, commenting etc) took place on TikTok in the weeks of the Contest. 45 million unique viewers across 232 countries and territories watched content on the official YouTube channel during the week of the Live Shows – up 2.7m on 2022.
32 million unique accounts were reached on Instagram – three times as many as in 2022. Videos on the platform were seen 181 million times, while content on the Eurovision Song Contest Facebook page was seen by 29 million people during the two event weeks – 5 million more than in 2022. 4 million tweets using the word “Eurovision” were sent on Twitter between the First Semi-Final and the Grand Final.
For the first time this year, viewers watching in non-participating countries could also cast their votes online for their favourite songs. Votes were received from 144 countries in total, including the 37 taking part. Outside the participating countries, viewers in the United States, Canada, Kosovo, Luxembourg, New Zealand, Mexico, Hungary, Slovakia, UAE, Türkiye, and Chile cast the most votes online.
Let us know what you think about the 2023 Eurovision Song Contest – either in the comments below or on our FACEBOOK, TWITTER, YOUTUBE, INSTAGRAM and TIKTOK pages.
Author: Richard Taylor
Categories: #Eurovision, Eurovision 2021, Eurovision 2023
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