Following on from Invivo’s Unity Prosecco in Turin, the 2023 Eurovision Song Contest has found a new Official Drinks Partner – this year its Baileys.
Martin Österdahl, the Executive Supervisor for the Eurovision Song Contest, had the following to say:
“The Eurovision Song Contest is one of the most watched events of the year, loved by millions across the globe. What better partner to have than the world’s most loved spirits brand, Baileys! This year’s contest is set to be the biggest, most extravagant and spectacular contest to date, a real treat for the senses! We look forward to bringing some Baileys delicious indulgence to the celebrations and invite everyone to join in.”
Jennifer English, the Global Brand Director for Baileys, had the following to say:
“At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest. We believe that treats are for everyone, no matter your sexuality, ethnicity, ability or gender. Baileys and Eurovision together make the perfect recipe for utterly indulgent fun and we can’t wait to drizzle some delicious, playful indulgence over this year’s Eurovision Song Contest.”
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Author: Richard Taylor
Categories: EBU, Eurovision 2021, Eurovision 2023
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