(Photograph courtesy of PBS)
Malta selected their song and artist for Eurovision last Saturday night in one of the most impressively staged National Finals across Europe. With so many countries either not being able to afford to participate at Eurovision or having to scale back their National Selection this year – we ask how Malta can put on quality production every year? What is the cost to the economy and to the National Broadcaster PBS . Can any other countries take some lessons?
The Maltese National Semi Finals and Finals – that were on a large scale production standard – cost PBS €200 thousand. This one could argue would place vast pressure on the National Broadcaster – PBS – to take from their yearly budget, and for a small island that could be an unwise decision. Untrue – is the answer to that question. Mr Anton Attard – CEO of PBS – said “The government does not fork out a cent for the festival. This is a purely PBS initiative funded commercially” where he continued by saying that revenue is generated through advertising, sponsorships and tickets sales for the events.
This is certainly the route that the Eurovision has taken itself over the last few years with having sponsors for the Song Contest. Could this be the route that other Broadcasters shpuld take going forward? Not only must a Broadcaster be creative with their Song and Artist selection,they must match this up with sound economic and business savvy. For Malta to enter the Eurovision itself in Malmo – it will cost about €100 thousand for PBS – the majority of which will come again from national sponsors.
Certainly other countries should look to the small nation with the Big heart for Eurovision and know that it is possible to host a worthy selection process and still be practical on the balance sheet. Bravo PBS.
(YouTube Video Courtesy of Mresc2013Malmo)
Malta will be represented by Gianluca Bezzina performing the song “Tomorrow” in Semi Final 2.
Source – Oikitimes